Showing posts with the label Education

Applications of psychology in Everyday life - TU Notes

Psychology is the scientific study of behavior's and mental process of human beings. The study of psychology is not important only for psychologi…

Market Segmentation Practices in Nepal- Bikram Adhikari

Most  of  the  marketers  are  still  practicing  traditional  marketing  concept.  Thus,  implementation  of  marketing  concept  in  Nepal  is  at …

Selection of Target Market - Bikram Adhikari

Having evaluated different segments, according to Philip Kotler the company can consider Àve patterns of target market selection which can be explain…

Market Segmentation- Bikram Adhikari

New   marketing   concept   is   totally   based   on   customer-oriented   philosophy.   Fundamental   principles of the customer-oriented philosoph…

Practice of Marketing Information System (MKIS) in Nepal

Traditionally  Nepalese  market  was  sellers’  market.  In  most  of  the  sector,  there  was  no  competition or minimum competition in the market…

Marketing Information System and its Components

The major responsibility for identifying significant marketplace changes falls to the company’s marketers.  Marketers  have  two  advantages  for  th…

Nature and Content of a Marketing Plan- Bikram Adhikari

Working within the plans set by the levels above them, product managers develop a marketing plan  for  individual  products,  lines,  brands,  channe…

Macro Environmental Trend and Forces - Bikram Adhikari

The  macro  environment  includes  all  the  factors  that  can  influences  the  organization  and  its  marketing mix but that are out of their dir…

MIS BBA 3rd sem report

A PROJECT REPORT ON MANAGEMENT INFORMATION SYSTEM   (A Study on Black in White Cafe & Bar) Submitted By: Bikram Adhikari(27563/20) Dhansing KC Samir Bhandari Sabin Oli Anod …