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Introduction: The Tribhuvan University (TU) Common Management Admission Test (CMAT) is a crucial examination for aspiring management students in Nepa…

Taxation is the process of imposing mandatory charges on individuals or entities by a government or its authorized agents. Taxation is one of the mai…

Psychology is the scientific study of behavior's and mental process of human beings. The study of psychology is not important only for psychologi…

Traditionally  Nepalese  market  was  sellers’  market.  In  most  of  the  sector,  there  was  no  competition or minimum competition in the market…

The major responsibility for identifying significant marketplace changes falls to the company’s marketers.  Marketers  have  two  advantages  for  th…

The  macro  environment  includes  all  the  factors  that  can  influences  the  organization  and  its  marketing mix but that are out of their dir…

Since  the  later  part  of  the  19th  century,  marketing  has  gradually  evolved  through  various  marketing orientations. These stages in marke…

Marketing  is  an  integral  component  of  every  business  organization.  The  importance  of  marketing can be explained through three key perspec…

The  process  of  creating  and  managing  a  new  enterprise  is  called  the  entrepreneurial process. It has four distinct phases starting from id…

The word entrepreneur is derived from the French word entreprendre, which means to  do  something  or  to  undertake.  The  first  academic  usage  o…

E-Business  The Internet is a relatively new means to do business, with the growth of e-business taking off in the 1990's. The Internet provides…

1.1 Concept of Business  Business includes all the activities aimed towards providing goods and services to the members of an economic system to ear…

Concept of Organizational Behavior (OB)   Organization  What is an organization? Why do we need organizations? What constitute an  organization?  Wh…