Marketing Information System and its Components
The major responsibility for identifying significant marketplace changes falls to the company’s marketers. Marketers have two advantages for th…
Nature and Content of a Marketing Plan- Bikram Adhikari
Working within the plans set by the levels above them, product managers develop a marketing plan for individual products, lines, brands, channe…
Macro Environmental Trend and Forces - Bikram Adhikari
The macro environment includes all the factors that can influences the organization and its marketing mix but that are out of their dir…
Process of Marketing Research- MBS MBA BBA BBS BBM BIM TU Notes- TU solution
To take advantage of all the resources and practices available, good marketers adopt a formal marketing research process that follows …
Concepts of Marketing - BBA BBS MBA MBS note TU-Bikram Adhikari
Since the later part of the 19th century, marketing has gradually evolved through various marketing orientations. These stages in marke…
Importance of Marketing-TU Notes-Bikram Adhikari
Marketing is an integral component of every business organization. The importance of marketing can be explained through three key perspec…
Marketing Environment - BBS TU notes
Meaning of Marketing Environment Environment consists of surroundings or forces influencing growth or development. In broader sense, …
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