Learn Something New With BIKRAM ADHIKARI

Areas of marketing research indicate scope of marketing research. It refers to the areas covered or the aspects studied under marketing research. In …

To  take  advantage  of  all  the  resources  and  practices  available,  good  marketers  adopt  a  formal  marketing research process that follows …

The major responsibility for identifying significant marketplace changes falls to the company’s marketers.  Marketers  have  two  advantages  for  th…

Marketing  is  managing  profitable  customer  relationship.  Marketing  is  the  process  used  to  determine what products or services may be of in…

Since  the  later  part  of  the  19th  century,  marketing  has  gradually  evolved  through  various  marketing orientations. These stages in marke…

Marketing  is  an  integral  component  of  every  business  organization.  The  importance  of  marketing can be explained through three key perspec…

Entrepreneurship  is  regarded  as  the  engine  of  economic  development  of  a  country. It is important for individual, social and national deve…

The  process  of  creating  and  managing  a  new  enterprise  is  called  the  entrepreneurial process. It has four distinct phases starting from id…

The word entrepreneur is derived from the French word entreprendre, which means to  do  something  or  to  undertake.  The  first  academic  usage  o…

Human    resource    refers    to    the    human power or  skill or knowledgerequired for carrying  out any work. It is also called workforce or hum…

Introduction Of Computer The computer is the most powerful and reliable device that man has ever made. It has made a great impact on our everyday li…