Applications of psychology in Everyday life - TU Notes
Psychology is the scientific study of behavior's and mental process of human beings. The study of psychology is not important only for psychologi…
TU Result published with Marksheet - BBA BIM BBM BTTM - view Result
Tribhuvan University , Faculty of Management, Dean's Office has published the result of BBA examinations' results have been made public b…
Market Segmentation Practices in Nepal- Bikram Adhikari
Most of the marketers are still practicing traditional marketing concept. Thus, implementation of marketing concept in Nepal is at …
Selection of Target Market - Bikram Adhikari
Having evaluated different segments, according to Philip Kotler the company can consider Àve patterns of target market selection which can be explain…
Market Segmentation- Bikram Adhikari
New marketing concept is totally based on customer-oriented philosophy. Fundamental principles of the customer-oriented philosoph…
Practice of Marketing Information System (MKIS) in Nepal
Traditionally Nepalese market was sellers’ market. In most of the sector, there was no competition or minimum competition in the market…
Marketing Information System and its Components
The major responsibility for identifying significant marketplace changes falls to the company’s marketers. Marketers have two advantages for th…
Nature and Content of a Marketing Plan- Bikram Adhikari
Working within the plans set by the levels above them, product managers develop a marketing plan for individual products, lines, brands, channe…
Macro Environmental Trend and Forces - Bikram Adhikari
The macro environment includes all the factors that can influences the organization and its marketing mix but that are out of their dir…
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