Google AdSense: The Latest Updates


Google AdSense, a program run by Google, allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audience. Recently, Google has announced several updates to AdSense. Here’s a detailed look at these changes.

Per-Impression Payments

One of the significant changes is the shift from per-click to per-impression payments. This change aligns with the industry standard for display ads and provides a more uniform way for paying publishers across Google’s products and third-party platforms. Google assures that this change will not influence the type or quantity of ads publishers can display on their websites.

Consent Management Requirements

Starting from February 1, 2024, Google will begin enforcing consent management requirements. Partners using Search Ads publisher products will be required to use a certified Consent Management Platform (CMP) that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK.

Google Analytics 4 Integration

Google has also announced the integration of Google Analytics 4 (GA4) properties with AdSense accounts. This integration allows AdSense data to become available in GA4 reports and explorations, providing deeper insights and identifying patterns that can help publishers.

New Site-Level Approval Process

Starting March 4, 2024, before you can show ads via AdSense for Search (AFS) on a new site, you’ll need to add your site to the Sites page in your AdSense account. Each new site will go through a verification process that checks that you own the domain or have the ability to modify its content.


These updates aim to improve the user experience and provide greater transparency for publishers. As always, it’s important for publishers to stay updated with these changes to make the most out of their AdSense experience. Please note that these changes do not require any action from publishers.

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