Facebook Business Manager is a tool that allows you to manage your Facebook and Instagram assets, such as Pages, profiles, ad accounts, and more, in one place. It also helps you control the permissions of your team members, agency partners, or vendors who work on your assets. This way, you can maintain control, security, and privacy of your business online.
In this blog post, I will show you how to use Facebook Business Manager for your business. I will cover the following topics:
- What is Facebook Business Manager and why you need it
- How to create a Facebook Business Manager account
- How to add your assets to Facebook Business Manager
- How to assign roles and permissions to your team members
- How to manage your assets with Facebook Business Manager
What is Facebook Business Manager and why you need it
Facebook Business Manager is a tool that helps you organize and manage your business on Facebook and Instagram. It is designed for businesses that have multiple assets, such as Pages, profiles, ad accounts, catalogs, pixels, etc., and need to share access with different people.
With Facebook Business Manager, you can:
- Create and manage multiple assets in one place
- Control who can access and edit your assets
- Work with your team members without connecting your personal Facebook profiles
- Track the performance of your assets across different channels
- Identify and fix security issues with your assets
Facebook Business Manager is especially useful if you:
- Have more than one Page or ad account
- Work with an agency or a vendor who needs access to your assets
- Have a large or complex team structure
- Want to separate your personal and business activities on Facebook
How to create a Facebook Business Manager account
To use Facebook Business Manager, you need to create a Meta Business Account first. A Meta Business Account is a place that holds all your business assets on Facebook and Instagram. You can create one by following these steps:
- Go to https://business.facebook.com/overview/ and click Create Account.
- Enter your business name, your name, and your business email address.
- Follow the instructions to verify your email address and complete the setup.
Once you have created your Meta Business Account, you can access Facebook Business Manager by logging in with your business email address and password.
How to add your assets to Facebook Business Manager
After creating your Meta Business Account, you can add your existing assets or create new ones on Facebook Business Manager. To add an asset, follow these steps:
- Go to https://business.facebook.com/ and click Add Assets on the left menu.
- Choose the type of asset you want to add, such as Page, Ad Account, Instagram Account, etc.
- Follow the instructions to add the asset to your Meta Business Account.
You can also create new assets by clicking Create Assets on the left menu and choosing the type of asset you want to create.
How to assign roles and permissions to your team members
One of the benefits of using Facebook Business Manager is that you can control who can access and edit your assets. You can do this by assigning roles and permissions to your team members on Facebook Business Manager. To assign a role or permission, follow these steps:
- Go to https://business.facebook.com/ and click Users on the left menu.
- Choose whether you want to add a People or a Partner.
- People are individuals who work for your business or organization.
- Partners are external entities, such as agencies or vendors, who need access to your assets.
- Click Add and enter the email address of the person or partner you want to add.
- Select the role or permission you want to assign them. You can choose from different levels of access depending on the type of asset.
- For Pages, you can assign roles such as Admin, Editor, Moderator, Advertiser, Analyst, or Live Contributor.
- For Ad Accounts, you can assign permissions such as Admin, Advertiser, Analyst, or Finance Analyst.
- For Instagram Accounts, you can assign roles such as Admin or Advertiser.
- For other assets, such as Catalogs or Pixels, you can assign permissions such as Manage or View Only.
- Click Next and confirm the invitation.
The person or partner will receive an email invitation to join your Meta Business Account and access the assigned asset.
How to manage your assets with Facebook Business Manager
Facebook Business Manager is a tool that allows you to manage your Facebook pages, ads, and other assets in one place. It also lets you collaborate with your team members and external partners more efficiently. In this article, we will show you how to use Facebook Business Manager to manage your assets with ease.
The first step is to create a Facebook Business Manager account if you don't have one already. To do this, go to https://business.facebook.com/ and click on Create Account. You will need to enter your business name, your name, and your business email address. Then, follow the instructions to verify your email and complete your profile.
The next step is to add your Facebook pages and ad accounts to your Business Manager. To do this, go to Business Settings and click on Accounts. Then, click on Pages or Ad Accounts and select Add. You can choose to add an existing page or ad account that you own or have access to, or create a new one. You can also request access to a page or ad account that belongs to someone else.
Once you have added your pages and ad accounts, you can assign roles and permissions to your team members and external partners. To do this, go to Business Settings and click on Users. Then, click on People or Partners and select Add. You can invite people by email or by link, or connect with partners by ID. You can also choose what level of access they have to your pages and ad accounts.
Finally, you can use Facebook Business Manager to create and manage your campaigns, ads, audiences, and reports. To do this, go to Business Tools and select the tool you want to use. For example, you can use Ads Manager to create and edit your ads, Audience Network to monetize your apps and websites, or Insights to measure your performance.
Facebook Business Manager is a powerful tool that can help you manage your assets with Facebook more effectively. By following these steps, you can set up your Business Manager account and start using it today.
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